How many times have you sat in meetings about a good marketing idea. Then when that plan turns to the internet, the discussion about the customer goes from treating them like 1st graders. They have to be hand held, told what to do, what to think, and oh by the way; buy, buy, buy our product.. It is enough to make the online developers go crazy.
I feel like it is the online developer's job to protect the online customer from Marketing.. The hardest part is to explain that the online user is the same person standing in line with you at Best Buy. They are a smart and savvy group that quickly knows how to separate the BS from what is authentic. Plus they will use the power of the internet and expose your product for what it is.
Just because your customer doesn’t have a face, doesn’t mean you should treat them like they are idiots. It is important to give them a easy to follow road map with guidelines. Let them discover your site and product. Along the way hear what they have to say. Give them the tools to participate along the way.
This is the new media and make sure we continue to understand our customers. I believe your online customer is your best customer. Make sure you treat them like they are.
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