Friday, November 30, 2007

Going HD Online

Next year the Indy Racing League will broadcast all of their events in HD. This is going to be a huge leap forward for our broadcast. What does this mean for our live online shows? We will be broadcasting in the 16x9 ratio for our online video streaming. I am working through a number of technical issues right now.

The signal we will be receiving into our encoders will be HD SDI as compared to analog from last year. The quality we will be putting out online will be significantly better.

On the downside, there will be a couple of things we will need to work out. We won’t be showing the picture in true HD right off the bat. The bandwidth to stream that out would be more than what we will have available and the reality is how many users will opt for this. If enough users request it, we will show it. If we show the stream using Flash (I am still deciding between Silverlight and Flash), there will be down sampling to get to the 400k stream. The final picture will be better than the analog 400k stream and we will be able to increase the bit rate as needed because the higher quality video will be there. For the Indianapolis 500, I will be looking at ways to get out an HD stream for select users to test.

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