As more sporting leagues are engaging a new audience or trying to provide a better experience for the fans, some sporting leagues are falling behind. The NFL is one that seems to be threading the needle.
The NFL has a great live Flash animation on their website during games. It gives good information and has plenty of data about each player. My hat goes off to the developers that create and maintain this application.
The question is why not show the live video? I was so disappointed that I couldn’t see any games on Sunday because of work. I had internet access and could watch an infinite amount of content but no live video from any games. Of course, the answer is going to come down to digital rights by the network. This is not good for the fans, networks or League. If the network owns the rights to the video, then they need to showcase it on their website.
If the concern is viewership will take away from local affiliates, that couldn’t be further from the truth. The solution is to allow those affiliates to showcase the game live on their local website. This will give affiliates an opportunity to engage local online communities and offer the opportunity to sell more advertisement.
Keep in mind, that if the users can’t access your content they will turn to something else.
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