Helio is receiving a tremendous amount of media exposure for his success of Dancing with the Stars. Recently he was on the cover of TV Guide along with the other finalist. People named him in the Annual "Sexiest Man Alive" issue.
Helio and Julianne were also on Larry King Live and The Ellen DeGeneres Show. This has been great name recognition for Helio and people have been going to search sites like Google to learn more about him. IndyCar.com comes up 3rd right after his official website and the wikipedia entry on Google. The power of search engines have sent us plenty of visitors.
According to our Google Analytics, the premiere of the show was our best day for the keyword Helio Castroneves. Dig a little deeper and those users have been spending as much as 20 minutes on indycar.com. With over 80% being “New Visits” this has given us a great opportunity to introduce these new visitors to our product.
This strategy has been working well. Our ‘visits’ have been growing week to week because he is in the spotlight.
Helio is receiving a tremendous amount of media exposure for his success of Dancing with the Stars. Recently he was on the cover of TV Guide along with the other finalist. People named him in the Annual "Sexiest Man Alive" issue. 
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