Helio Castroneves Wins It All

I was shocked to watch Helio win the disco ball trophy for Dancing with the Stars. I really thought it would be Marie Osmond in spite of that rather frightening dance towards the end.

His victory lead to our biggest spike on indycar.com in visits since Sept 13^th. The Indy Car Series had its final race Sept 9^th. We were able to give this new audience a place to talk about the dancing everyday.

'Helio Castroneves' was the number two keyword for the month from search engines.

The next opportunity will be to see how we can turn this new fan base into IndyCar fans.