Helio Castroneves made it to the finals on Dancing with the Stars. Traffic to indycar.com has increased each week as he continues to progress. Social activity increases as well on his section: http://www.indycar.com/community/dancingwiththestars/
Comparing to the previous Monday and Tuesday stats, visits were up 5.8%, Pageviews up 9.4%, time on site up 8.4% and new visits up 2.7%.
Next week is the last show. We have had great success in signing up new members for our my indycar.com site. Participation has been the key for our increase across the board. We allow users to do as much or little as they want.
The only missing component has been adding a live element to this. We were really close to adding one but it wasn’t a good fit. I look forward to the results from next weeks show.
Helio Castroneves made it to the finals on Dancing with the Stars. Traffic to indycar.com has increased each week as he continues to progress. Social activity increases as well on his section: http://www.indycar.com/community/dancingwiththestars/
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