Helio Success on DWTS spurs social activity

The Helio Castroneves Dancing with the Stars section has been a great feature for indycar.com. Each week more and more users are watching videos and posting comments on the site.

It would be great to show the dances live or event archived shows but the networks haven't realized the value or internet distribution at this time.

Compared to the previous week, users are spending more time in this section http://www.indycar.com/community/dancingwiththestars/ of the site. More importantly, users are interacting with the comments, threads , ratings, etc. There are only two shows left so it will be interesting to follow the growth for this section of the site.