The Monday after the Thanksgiving has taken on the name Cyber Monday for online shoppers. By most accounts, this year has been the best to date for online retailers. Online shoppers are broken down into two categories.
The first is category is the traditional shopper. Cyber Monday is more for traditional consumers that brave the long early lines to get the best deals. They actually will shop for their gifts during the weekend getting all the deals they can. Then come Monday they will check out the deals online for merchandise they couldn’t get in the brick and mortar stores.
The second category is for the non traditional shopper and the crowd hater. This shopper is still looking for the great deals but isn’t about to stand in line to find out each store only has 3 ‘deal’ items per store.
For the last few years, we have seen an increase of deals exploiting this day for great savings. Amazon.com did a ridiculous promo that had you ‘vote’ on an item for a good deal over 6 days. Each day you would go back only to find out you didn’t get that deal. By the sixth day of Amazon telling you that you are a complete loser, you start to resent them. My guess is they wanted to make you have the same feeling as people who waited 6 hours in line for a Wii only to find out you didn’t get it.
I see the online ecommerce trend encroaching onBlack Friday. Why give your customer a chance to spend their money elsewhere and not with you. Walmart had exclusive online deals on black Friday. I thought this was a good move to hit their customers a chance to do both.
We did the same thing at the Indianapolis Motor Speedway store. We turned on our holiday store the day before Thanksgiving followed with an email to give people something to talk about when discussing all of the other deals. The number of items ordered started to increase on Thursday. Interestingly enough, we had a huge spike in the number of customers visiting the site on Saturday.
Next year, look for more online retailers turning Black Friday in "Blow out Deal Friday" for everybody.
No comments:
Post a Comment